HI, I’M ALICE
When I built my first business, I didn’t realise that I was doing it wrong.
I created a beautiful café by the sea to spend my life surrounded by nature and lead a slower, more intentional life. In reality, it was an unwieldy beast that left me with no time for anything except work, work, and (yep, you guessed it!) more work.
Becoming a mother was the turning point I needed to pivot how I worked and what “success” looks like for me. None of this meant I became less ambitious…
I started to care less about other people’s ideas of success, and instead focused on what mattered to me: what made me feel fulfilled, joyful, and calm in my life and work?
I rebuilt my business to give me more control over my working hours, and more reflective time to make aligned, smart decisions. I worked on my business more than I worked in it, and I learnt to ask for help, delegate, and prioritise.
Not only did this bring me out of overwhelm and into calm, clear-headedness: my team and my business flourished, and I was able to focus on my next move.
what i do
We all reach a point at which we realise that the way we’ve always done things isn’t working. I am here for you at that moment.
Whether it’s entering motherhood that has spiked this realisation for you, or another transitional moment in life, I am here to empower you to redefine your purpose, create clarity on the path ahead, and take ownership of your ambition.
I use my own experience and expertise in combination with my rigorous coaching training to facilitate you living a life that doesn’t just look good from the outside – it feels authentic, aligned and joyful from the inside.
Through working with Alice, I feel more I know the blocks I’m putting in place in my business now are going to make the foundations OF THE LIFE I DIDN'T EVEN TO DREAM ABOUT!
HOW I DO IT
Your one-stop “swiss army knife” for personal and professional growth.
I combine my lived experience as a mother, multi-founder, copywriter and editor, yoga teacher, social media manager, over-achiever and imperfect human being, with rigorous and ongoing coaching training to create bespoke solutions to empower and facilitate your success story.
coaching
I am a qualified coach and adhere to the ethics and standards of behaviour established by the Association for Coaching “(AC)” global codes of ethics. I take my own training and development seriously, and undertake regular coaching supervision and further training.
mentoring
Where appropriate, I use my experience and expertise to advise my clients in areas that I am qualified to speak on. In particular, I mentor clients on brand identity, social media, marketing and business strategy.
copywriting
I combine my experience as a published writer and editor, my degree in English from Cambridge University, and everything I learnt creating copy for my own business, to take the work of copywriting off my client’s to-do-list.
guiding principles
At the core of all of my client work is a dedication to authentic growth, integrated well-being and sustainable success. It's about creating a life that feels as good on the inside as it looks on the outside.
– ANNA SOOD,
FOUNDER OF 'NURTURE YOGA CO'
grounded.
dare
partnerships & collaborations
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